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Advertising Management

Mohan, Manendra

Advertising Management : Concepts and Cases /Manendra Mohan - New Delhi : Tata McGraw-Hill , ©1989. - 418 p. : ill.

ISBN: 9780074517802 0074517805

Publisher. No.: HCL Donated by Ms. Anju Hariharan

Index Terms--Genre/Form:
Advertising.
Advertising -- Management.
Advertising -- Case studies.
Manendra Mohan
Management

Dewey Class. No.: 659.1 MOH

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