Advertising Management (Record no. 23254)

MARC details
000 -LEADER
fixed length control field 00707nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field SNU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170317153135.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140807b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780074517802
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074517805
028 ## - DISTRIBUTOR NAME
Distributor Name HCL
028 ## - DISTRIBUTOR NAME
Distributor Name :Donated by Ms. Anju Hariharan
082 ## - DEWEY DECIMAL CLASSIFICATION
Classification number 659.1 MOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mohan, Manendra
245 ## - TITLE STATEMENT
Title Advertising Management
Remainder of title : Concepts and Cases
Statement of responsibility, etc /Manendra Mohan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc : Tata McGraw-Hill
Date of publication, distribution, etc , ©1989.
300 ## - PHYSICAL DESCRIPTION
Extent 418 p.
Other physical details : ill.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Advertising.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Advertising -- Management.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Advertising -- Case studies.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Manendra Mohan
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type HCL Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of acquisition Cost, normal purchase price
    Dewey Decimal Classification     SNU LIBRARY SNU LIBRARY 07/08/2014 3 2 659.1 MOH H7658 10/12/2025 12/11/2025 07/08/2014 HCL Collection    
    Dewey Decimal Classification     SNU LIBRARY SNU LIBRARY 17/03/2017     659.1 MOH 23441 17/03/2017   17/03/2017 Books Donated by Ms. Anju Hariharan 0.00
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