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Moments of Truth

Carlzon, Jan

Moments of Truth New Strategies for Today's Customer-Driven Economy Jan Carlzon - Cambridge, Mass. : Ballinger Pub. Co. , ©1987. - xiii, 135 p. ; ill ; 24 cm.

ISBN: 9780887302008

Publisher. No.: HCL

Index Terms--Genre/Form:
Moments of Truth
Scandinavian Airlines System -- Management.
Aeronautics, Commercial -- Sweden -- Management.
Jan Carlzon
Novel

Dewey Class. No.: 387.7065485 CAR

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