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Strategic market management

Aaker, David A.

Strategic market management / David A. Aaker - 9th ed. - New Delhi. : Wiley (India)., 2011. - ix, 341 p. : ill. ; 23 cm.

ISBN: 9971513900

Publisher. No.: Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92

Index Terms--Genre/Form: --Management.--, Marketing -- Management. --, Strategic planning.--, Aaker, David A.--, and Strategic market management.

Dewey Class. No.: 658.8 AAK

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