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The CRM handbook

Jill Dyché

The CRM handbook : a business guide to customer relationship management / Jill Dyché - Boston : Addison Wesley , ©2002. - xxiv, 307 p. : ill. ; 24 cm.

ISBN: 9788177587623

Publisher. No.: HCL

Index Terms--Genre/Form:
Customer relations -- Management.
Kundenmanagement.
Jill Dyché.
Business Management

Dewey Class. No.: 658.812 DYC

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