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Strategic brand management

Keller, Kevin Lane ;Parameswaran,Ambi M.G. ;Jacob,Isaac

Strategic brand management : building, measuring and managing brand equity /Kevin Lane Keller - New Delhi :Person Education ,2013 - xxix,586p. ;25 cm

ISBN: 9789332542204

Publisher. No.: Researchco Books & Periodicals Pvt.Ltd :4735/22, 2nd floor,Prakash Deep Building,New Delhi

Index Terms--Genre/Form:
Management
;Product management
;Brand name products
;Strategic brand management : building, measuring and managing brand equity
;Kevin Lane Keller

Dewey Class. No.: 658.827 KEL

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