Strategic brand management (Record no. 44746)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00881nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151110105847.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151105b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | :Researchco Books & Periodicals Pvt.Ltd |
| Distributor address | :4735/22, 2nd floor,Prakash Deep Building,New Delhi |
| bill number | :RBPPL-48364/2015-16 |
| Bill Date | 13/11/2015 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.827 KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| -- | ;Parameswaran,Ambi M.G. |
| -- | ;Jacob,Isaac |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| Remainder of title | : building, measuring and managing brand equity |
| Statement of responsibility, etc | /Kevin Lane Keller |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | :Person Education |
| Date of publication, distribution, etc | ,2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix,586p. |
| Dimensions | ;25 cm |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Management |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | ;Product management |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | ;Brand name products |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | ;Strategic brand management : building, measuring and managing brand equity |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | ;Kevin Lane Keller |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Checked out | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 05/11/2015 | 750.00 | 5 | 6 | 658.827 KEL | 18760 | 02/05/2026 | 24/03/2026 | 05/11/2015 | Books | ||||||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 05/11/2015 | 750.00 | 6 | 9 | 658.827 KEL | 18761 | 06/12/2023 | 17/11/2023 | 05/11/2015 | Books | ||||||
| Lost | Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 05/11/2015 | 750.00 | 1 | 658.827 KEL | 18762 | 06/11/2015 | 06/11/2015 | 05/11/2015 | Books | 05/05/2016 | |||||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 18/07/2019 | 0.00 | 8 | 10 | 658.827 KEL | G1108 | 01/10/2026 | 25/08/2026 | 18/07/2019 | Books | Donated from Hostel | |||||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 19/07/2019 | 0.00 | 6 | 4 | 658.827 KEL | G1117 | 11/04/2026 | 24/03/2026 | 19/07/2019 | Books | Donated from Hostel |
