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The new strategic brand management

Kapferer, Jean-Noël

The new strategic brand management advanced insights and strategic thinking / Jean-Noël Kapferer - 5th ed. - London : Kogan Page, 2015 - xviii, 492p 24cm.

ISBN: 9780749465155

Publisher. No.: Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi

Index Terms--Genre/Form:
Management
Brand name products -- Management.
Brand name products -- Management.
Business & Economics - Marketing -- Research.
Jean-Noël Kapferer
and The new strategic brand management : advanced insights and strategic thinking

Dewey Class. No.: 658.8343 KAP

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