The new strategic brand management (Record no. 45394)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01275nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160527122830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160317b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749465155 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | :Researcho Books & Periodicals Pvt. Ltd. |
| Distributor address | :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi |
| bill number | :RBPPL-50169/2015-16 |
| Bill Date | :22/02/2016 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | :Researcho Books & Periodicals Pvt. Ltd. |
| Distributor address | :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi |
| bill number | :RBPPL-48940/2016-17 |
| Bill Date | :06/05/2016 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.8343 KAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noël |
| 245 ## - TITLE STATEMENT | |
| Title | The new strategic brand management |
| Remainder of title | advanced insights and strategic thinking |
| Statement of responsibility, etc | / Jean-Noël Kapferer |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | : Kogan Page, |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 492p |
| Dimensions | 24cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 4107 |
| 365 ## - TRADE PRICE | |
| Price amount | 4035 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Management |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Brand name products -- Management. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Brand name products -- Management. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Business & Economics - Marketing -- Research. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Jean-Noël Kapferer |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | and The new strategic brand management : advanced insights and strategic thinking |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | SNU LIBRARY | SNU LIBRARY | 17/03/2016 | Researcho Books & Periodicals Pvt. Ltd. | 4107.00 | 658.8343 KAP | 19856 | 17/03/2016 | 17/03/2016 | Books | ||||||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 27/05/2016 | Researcho Books & Periodicals Pvt. Ltd. | 4035.00 | 4 | 658.8343 KAP | 21018 | 25/07/2024 | 27/05/2016 | Books | 2 | 07/06/2024 |
