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Advertising and Promotion,

Belch, George E Belch, Michael A Purani , Keyoor

Advertising and Promotion, :An Integrated Marketing Communication Perspective / George E Belch [ at al ] - New Delhi :MGH 2015 - xliii, 1016p. 24cm.

ISBN: 9781259026850

Publisher. No.: Dopnated by Management Dept.

Index Terms--Genre/Form:
Management
Advertising & public relations
Internet advertising.
Advertising.
Interactive multimedia.
Belch, George E ,Belch, Michael A Purani , Keyoor
and Advertising and Promotion,:An Integrated Marketing Communication Perspective

Dewey Class. No.: 659.144 BEL

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