Advertising and Promotion, (Record no. 45740)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00931nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160414150625.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160414b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | :Dopnated by Management Dept. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 659.144 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| -- | Belch, Michael A |
| -- | Purani , Keyoor |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion, |
| Remainder of title | :An Integrated Marketing Communication Perspective |
| Statement of responsibility, etc | / George E Belch [ at al ] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | :MGH |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii, 1016p. |
| Other physical details | 24cm. |
| 365 ## - TRADE PRICE | |
| Price amount | Donated |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Management |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Advertising & public relations |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Internet advertising. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Advertising. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Interactive multimedia. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Belch, George E ,Belch, Michael A Purani , Keyoor |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | and Advertising and Promotion,:An Integrated Marketing Communication Perspective |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 14/04/2016 | Donated by Management Dept | 0.00 | 659.144 BEL | 20109 | 14/04/2016 | 14/04/2016 | Books | |||||
| Dewey Decimal Classification | Not For Loan | SNU LIBRARY | SNU LIBRARY | 17/11/2020 | Received from Hostel | 0.00 | 659.144 BEL | G1787 | 17/11/2020 | 17/11/2020 | Books | ||||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 17/11/2020 | Received from Hostel | 0.00 | 659.144 BEL | G1788 | 17/11/2020 | 17/11/2020 | Books |
