E-business and e-commerce management

Dave Chaffey.

E-business and e-commerce management : strategy, implementation and practice. / Dave Chaffey. - Harlow, England : FT Prentice Hall , 2009. - xxx,733p. :24cm.

Introducing to e-business and e-commerce --
E-commerce fundamentals --
E-business infrastructure --
E-environment --
E-business strategy --
Supply chain management --
E-procurement --
E-marketing --
Customer relationship management --
Change management --
Analysis and design --
Implementation and maintenance.

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

9789332511170

Variety Books Publishers Distributors :2/22, Ansari Road, New Delhi


Management.--Business enterprises--Electronic commerce.--E-commerce.

658.872 CHA
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