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E-business and e-commerce management : strategy, implementation and practice. / Dave Chaffey.

By: Contributor(s): Material type: TextTextPublisher number: Variety Books Publishers Distributors | :2/22, Ansari Road, New DelhiPublication details: Harlow, England : FT Prentice Hall , 2009.Description: xxx,733p. :24cmISBN:
  • 9789332511170
Genre/Form: DDC classification:
  • 658.872 CHA
Contents:
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
Summary: This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
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Holdings
Item type Current library Call number Status Barcode
Books Books SNU LIBRARY 658.872 CHA (Browse shelf(Opens below)) Not For Loan 25120
Books Books SNU LIBRARY 658.872 CHA (Browse shelf(Opens below)) Available 25121
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Introducing to e-business and e-commerce --
E-commerce fundamentals --
E-business infrastructure --
E-environment --
E-business strategy --
Supply chain management --
E-procurement --
E-marketing --
Customer relationship management --
Change management --
Analysis and design --
Implementation and maintenance.

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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