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Edward De Bono

Lateral thinking : a textbook of creativity /Edward De Bono - London ; New York : Penguin Books , 1990. - 260 pages : illustrations ; 20 cm

Introduction --
Use of this book --
The way the mind works --
Difference between lateral and vertical thinking --
Attitudes towards lateral thinking --
Basic nature of lateral thinking --
The use of lateral thinking --
Techniques --
THe generation of alternatives --
Challenging assumptions --
Innovation --
Suspended judgement --
Design --
Dominant ideas and crucial factors --
Fractionation --
The reversal method --
Brainstorming --
Analogies --
Choice of entry point and attention area --
Random stimulation --
Concepts/divisions/polarization --
The new word po --
Blocked by openness --
Description/ problem solving/ design --
Summary.


Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.

ISBN: 9780241257548

Publisher. No.: Variety Books Publishers Distributors ;B-10,Street No-2,West Vinod Nagar New Delhi-1100092

Subjects--Topical Terms:
Management

Index Terms--Genre/Form:
Creative thinking--Thought and thinking

Dewey Class. No.: 153.35 BON