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Lateral thinking : a textbook of creativity /Edward De Bono

By: Material type: TextTextPublisher number: Variety Books Publishers Distributors | ;B-10,Street No-2,West Vinod Nagar New Delhi-1100092Publication details: London ; New York : Penguin Books , 1990.Description: 260 pages : illustrations ; 20 cmISBN:
  • 9780241257548
Subject(s): Genre/Form: DDC classification:
  • 153.35 BON
Contents:
Introduction -- Use of this book -- The way the mind works -- Difference between lateral and vertical thinking -- Attitudes towards lateral thinking -- Basic nature of lateral thinking -- The use of lateral thinking -- Techniques -- THe generation of alternatives -- Challenging assumptions -- Innovation -- Suspended judgement -- Design -- Dominant ideas and crucial factors -- Fractionation -- The reversal method -- Brainstorming -- Analogies -- Choice of entry point and attention area -- Random stimulation -- Concepts/divisions/polarization -- The new word po -- Blocked by openness -- Description/ problem solving/ design -- Summary.
Summary: Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.
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Item type Current library Call number Status Barcode
Books Books SNU LIBRARY 153.35 BON (Browse shelf(Opens below)) Available 25806
Total holds: 0

Introduction --
Use of this book --
The way the mind works --
Difference between lateral and vertical thinking --
Attitudes towards lateral thinking --
Basic nature of lateral thinking --
The use of lateral thinking --
Techniques --
THe generation of alternatives --
Challenging assumptions --
Innovation --
Suspended judgement --
Design --
Dominant ideas and crucial factors --
Fractionation --
The reversal method --
Brainstorming --
Analogies --
Choice of entry point and attention area --
Random stimulation --
Concepts/divisions/polarization --
The new word po --
Blocked by openness --
Description/ problem solving/ design --
Summary.


Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.

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