Marketing Management
Gupta, Prachi
Marketing Management / Prachi Gutpa - Noida :Pearson Education @2018 - xiii, 23.6p E.7 Different pages 24cm.
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
9789332587106
Donated from KOMAL BINDRA (2010120018)
Management
Marketing -- Management.
Marketing -- Gestion.
Customer Value
Consumer Behaviour
658.8 GUP
Marketing Management / Prachi Gutpa - Noida :Pearson Education @2018 - xiii, 23.6p E.7 Different pages 24cm.
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
9789332587106
Donated from KOMAL BINDRA (2010120018)
Management
Marketing -- Management.
Marketing -- Gestion.
Customer Value
Consumer Behaviour
658.8 GUP
