Marketing Management (Record no. 51365)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01388nam a22003617a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220323112705.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190625b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332587106 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | :Donated from KOMAL BINDRA (2010120018) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Prachi |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Statement of responsibility, etc | / Prachi Gutpa {at all } |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | :Pearson Education |
| Date of publication, distribution, etc | @2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 23.6p |
| Dimensions | 24cm. |
| Other physical details | E.7 Different pages |
| 365 ## - TRADE PRICE | |
| Price amount | Donated |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing -- Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing -- Gestion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer Value |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Prachi |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aggarwal, Ashita |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Majra, Hufrish |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob Isaac |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jain, Varsha |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishna, G radha |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Narang, Ritu |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Venkatesh, Shanthi |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul A Suresh |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Goswami, Susobham |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 25/06/2019 | Donated from Hostel | 0.00 | 2 | 658.8 GUP | G0997 | 20/09/2024 | 05/09/2024 | 25/06/2019 | Books | |||||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 23/03/2022 | Donated from KOMAL BINDRA (2010120018) | 1 | 658.8 GUP | G2712 | 18/03/2026 | 20/01/2026 | 23/03/2022 | Books | 2 |
