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Marketing research /

Aaker, David A.

Marketing research / David A. Aaker ... [et al.]. - 11th ed. - Hoboken, NJ : John Wiley & Sons, ©2013. - xiv, 647 p. : ill. ; 27 cm.

ISBN: 9788126563531

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83

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