Marketing research / (Record no. 56905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00586cam a2200217 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201208103735.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120712s2013 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126563531 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc | David A. Aaker ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, NJ : |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | ©2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 647 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leone,Robert P |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 08/12/2020 | 0.00 | 2 | 1 | 658.83 AAK | G1761 | 08/05/2024 | 23/04/2024 | 08/12/2020 | Books |
