Marketing Management /
Kotler, Philip. Keller, Kevin. Brady, Mairead. Goodman, Malcolm. Hansen, Torben.
Marketing Management / Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman and Torben Hansen - 3rd ed. - Edinburgh : Pearson Education Limited, 2009. - xxxiv, 942 p.
This title features all the accessibility, theoretical rigour and managerial relevance of the global best-seller 'Marketing Management' plus European structure, European examples, the work of European academics, and bespoke online resources
9781292106083 9781292093239
Business and Management
Marketing Management
Marketing Europe Management
658.8 KOT
Marketing Management / Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman and Torben Hansen - 3rd ed. - Edinburgh : Pearson Education Limited, 2009. - xxxiv, 942 p.
This title features all the accessibility, theoretical rigour and managerial relevance of the global best-seller 'Marketing Management' plus European structure, European examples, the work of European academics, and bespoke online resources
9781292106083 9781292093239
Business and Management
Marketing Management
Marketing Europe Management
658.8 KOT
