Marketing Management / (Record no. 60148)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01145nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230413154908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230407b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292106083 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292093239 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 3rd Edn |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator code | |
| Personal name | Kotler, Philip. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brady, Mairead. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Goodman, Malcolm. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hansen, Torben. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman and Torben Hansen |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Edinburgh : |
| Name of publisher, distributor, etc | Pearson Education Limited, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 942 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This title features all the accessibility, theoretical rigour and managerial relevance of the global best-seller 'Marketing Management' plus European structure, European examples, the work of European academics, and bespoke online resources |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Europe Management |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5175069">https://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5175069</a> |
| Public note | eBook |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Electronic Resources (E-Books) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | SNU LIBRARY | SNU LIBRARY | Reference | 07/04/2023 | ProQuest | 658.8 KOT | ER113 | 07/04/2023 | https://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5175069 | 07/04/2023 | Electronic Resources (E-Books) | eBook |
