Navigating nationalism in global enterprise : a century of Indo-German business relations.
Lubinski, Christina.
Navigating nationalism in global enterprise : a century of Indo-German business relations. /Christina Lubinski. - , Cambridge, United Kingdom : Cambridge University Press , 2023. - xii,286p. : 22cm.
List of figures ; List of tables; Acknowledgments; Introduction; Part I. Nationalism and Competitive Dynamics: 1. The invention of nationality; 2. Bazaar goods 'made in Germany'; 3. Mapping enemies in World War I; 4. The alliance of the disillusioned; Part II. Emergent Strategy in a World of Nations: 5. Refining political capabilities; 6. Planning for uncertain futures; 7. Stability in a wobbly world; 8. Reimagining the world in stages; Conclusion: Re-Historicizing nations; Appendices; Bibliography; Index.
"An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies"
9781316511282
Zafaa Books & Distributors : 313/56F, 49A, Anand Nagar, Inderlok, new Delhi.
History
Economic History
India Foreign economic relations Germany
Nationalism Economic aspects
338.888 LUB
Navigating nationalism in global enterprise : a century of Indo-German business relations. /Christina Lubinski. - , Cambridge, United Kingdom : Cambridge University Press , 2023. - xii,286p. : 22cm.
List of figures ; List of tables; Acknowledgments; Introduction; Part I. Nationalism and Competitive Dynamics: 1. The invention of nationality; 2. Bazaar goods 'made in Germany'; 3. Mapping enemies in World War I; 4. The alliance of the disillusioned; Part II. Emergent Strategy in a World of Nations: 5. Refining political capabilities; 6. Planning for uncertain futures; 7. Stability in a wobbly world; 8. Reimagining the world in stages; Conclusion: Re-Historicizing nations; Appendices; Bibliography; Index.
"An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies"
9781316511282
Zafaa Books & Distributors : 313/56F, 49A, Anand Nagar, Inderlok, new Delhi.
History
Economic History
India Foreign economic relations Germany
Nationalism Economic aspects
338.888 LUB
