Ethical decision making in marketing
Chonko, Lawrence B.
Ethical decision making in marketing /Lawrence B Chonko. - , Thousand Oaks ; SAGE Publications , ©1995. - xi, 315 pages : illustrations ; 24 cm.
Ethics, business, and marketing
Conflict: the root of ethical problems
Decision making when ethical considerations are involved
The work environment and ethical decisions
How marketers have responded to ethical problems
Ethics and marketing information decisions
Ethics and product decisions
Ethics and pricing decisions
Ethics and advertising decisions
Ethics and selling decisions
Ethics and distribution decisions
Daily newspapers are filled with marketing-related ethical issues: price collusion, phony advertising, and faulty products. Although we have learned much about ethics over the last two decades, the field seems to be more perplexing to marketers than ever before. Written from a decision-making perspective, Ethical Decision Making in Marketing provides students with an overview of the ethical problems faced by marketers and an introduction to some of the issues with which marketers struggle. Chonko deals with one of the major concerns about ethical treatments - the unwillingness to grapple with the differences between people who subscribe to disparate ethical orientations.
9780803955462
Zafaa Book & Distributors : 313/56F, 49A, Anand Nagar, Inderlok, Delhi.
Marketing
Marketing Ethics
Ethische aspecten
Marketing Decision making Moral and ethical aspects
658.802 CHO
Ethical decision making in marketing /Lawrence B Chonko. - , Thousand Oaks ; SAGE Publications , ©1995. - xi, 315 pages : illustrations ; 24 cm.
Ethics, business, and marketing
Conflict: the root of ethical problems
Decision making when ethical considerations are involved
The work environment and ethical decisions
How marketers have responded to ethical problems
Ethics and marketing information decisions
Ethics and product decisions
Ethics and pricing decisions
Ethics and advertising decisions
Ethics and selling decisions
Ethics and distribution decisions
Daily newspapers are filled with marketing-related ethical issues: price collusion, phony advertising, and faulty products. Although we have learned much about ethics over the last two decades, the field seems to be more perplexing to marketers than ever before. Written from a decision-making perspective, Ethical Decision Making in Marketing provides students with an overview of the ethical problems faced by marketers and an introduction to some of the issues with which marketers struggle. Chonko deals with one of the major concerns about ethical treatments - the unwillingness to grapple with the differences between people who subscribe to disparate ethical orientations.
9780803955462
Zafaa Book & Distributors : 313/56F, 49A, Anand Nagar, Inderlok, Delhi.
Marketing
Marketing Ethics
Ethische aspecten
Marketing Decision making Moral and ethical aspects
658.802 CHO
