Ethical decision making in marketing (Record no. 60871)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01922nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230927123644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230927b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780803955462 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | : Zafaa Book & Distributors |
| Distributor address | : 313/56F, 49A, Anand Nagar, Inderlok, Delhi. |
| Bill Number | : ZBD0180 |
| Bill Date | : 25/09/2023 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 CHO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chonko, Lawrence B. |
| 245 ## - TITLE STATEMENT | |
| Title | Ethical decision making in marketing |
| Statement of responsibility, etc | /Lawrence B Chonko. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | , Thousand Oaks |
| Name of publisher, distributor, etc | ; SAGE Publications |
| Date of publication, distribution, etc | , ©1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 315 pages |
| Other physical details | : illustrations |
| Dimensions | ; 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 7000 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Contents note | Ethics, business, and marketing<br/>Conflict: the root of ethical problems<br/>Decision making when ethical considerations are involved<br/>The work environment and ethical decisions<br/>How marketers have responded to ethical problems<br/>Ethics and marketing information decisions<br/>Ethics and product decisions<br/>Ethics and pricing decisions<br/>Ethics and advertising decisions<br/>Ethics and selling decisions<br/>Ethics and distribution decisions |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Daily newspapers are filled with marketing-related ethical issues: price collusion, phony advertising, and faulty products. Although we have learned much about ethics over the last two decades, the field seems to be more perplexing to marketers than ever before. Written from a decision-making perspective, Ethical Decision Making in Marketing provides students with an overview of the ethical problems faced by marketers and an introduction to some of the issues with which marketers struggle. Chonko deals with one of the major concerns about ethical treatments - the unwillingness to grapple with the differences between people who subscribe to disparate ethical orientations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Ethics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Ethische aspecten |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Decision making Moral and ethical aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lawrence B. Chonko |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | SNU LIBRARY | SNU LIBRARY | 27/09/2023 | Zafaa Books | 7000.00 | 658.802 CHO | 29579 | 05/10/2023 | 27/09/2023 | Books |
