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FCB-Ulka Brand Building Advertising

Parameswaran, M. G.

FCB-Ulka Brand Building Advertising : concepts and cases /M G Parameswaran - New Delhi : Tata McGraw-Hill Pub. Co., ©2001. - 212 p. : col. ill. ; 29 cm.

ISBN: 9780071078177

Index Terms--Genre/Form: --Advertising -- Brand name products -- India.--, India- Brand name products--, Brand name--, FCB-Ulka Advertising--and FCB-Ulka Brand Building Advertising

Dewey Class. No.: 659.10954 PAR

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