FCB-Ulka Brand Building Advertising (Record no. 9126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00658nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130617134616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130617b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071078177 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 659.10954 PAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, M. G. |
| 245 ## - TITLE STATEMENT | |
| Title | FCB-Ulka Brand Building Advertising |
| Remainder of title | : concepts and cases |
| Statement of responsibility, etc | /M G Parameswaran |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | : Tata McGraw-Hill Pub. Co., |
| Date of publication, distribution, etc | ©2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 212 p. |
| Other physical details | : col. ill. |
| Dimensions | ; 29 cm. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Non-focus term | Advertising -- Brand name products -- India. |
| -- | , India- Brand name products |
| -- | , Brand name |
| -- | , FCB-Ulka Advertising |
| -- | and FCB-Ulka Brand Building Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 17/06/2013 | 0.00 | 659.109 PAR | 7762 | 17/06/2013 | 17/06/2013 | Books |
