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Brand leadership

Aaker, David A. , Joachimsthaler, Erich,

Brand leadership / David A Aaker and Erich Joachimsthaler - New York : The Free Press, 2009. - 351 p.

ISBN: 9780684839240

Publisher. No.: Donated by World Bank

Index Terms--Genre/Form: --Management.--, Marketing management.--, Brand name products.--, Marques de commerce.--, Brand name products -- United States -- Management.--, Aaker, David A.--, and Brand leadership.

Dewey Class. No.: 658.827 AAK

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