Brand leadership (Record no. 9781)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00684nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130911161103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130911b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780684839240 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | Donated by World Bank |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.827 AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| -- | , Joachimsthaler, Erich, |
| 245 ## - TITLE STATEMENT | |
| Title | Brand leadership |
| Statement of responsibility, etc | / David A Aaker and Erich Joachimsthaler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | : The Free Press, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 351 p. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Non-focus term | Management. |
| -- | , Marketing management. |
| -- | , Brand name products. |
| -- | , Marques de commerce. |
| -- | , Brand name products -- United States -- Management. |
| -- | , Aaker, David A. |
| -- | , and Brand leadership. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 11/09/2013 | 0.00 | 3 | 658.827 AAK | 9015 | 18/08/2023 | 21/07/2023 | 11/09/2013 | Books |
