Marketing research (Record no. 10195)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01024nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150819150338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140110b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731819 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | Variety Books Publishers Distributors, |
| Distributor address | B-10, Street No.2, West Vinod Nagar, Delhi-92 |
| bill number | Invoice No. IN786 |
| Bill Date | 04/01/2014 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | :Variety Books Publishers Distributors |
| Distributor address | :B-10, Street No 2 West Vinod Nagar Delhi -92 |
| bill number | :IM1076 |
| Bill Date | :13/08/2015 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| -- | Dash, Satyabhushan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | : an applied orientation |
| Statement of responsibility, etc | / Naresh K. Malhotra; Satyabhushan Dash. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi. |
| Name of publisher, distributor, etc | : Pearson, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 948 p. |
| Other physical details | : ill. |
| Dimensions | ; 28 cm. |
| 365 ## - TRADE PRICE | |
| Price effective from | 750 |
| 365 ## - TRADE PRICE | |
| Price effective from | 799 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Non-focus term | Management. |
| -- | , Marketing management. |
| -- | , Marketing research. |
| -- | , Marketing research -- Methodology. |
| -- | , Malhotra, Narsh K. |
| -- | , Dash, Satyabhushan. |
| -- | , and Marketing research : an applied orientation. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | SNU LIBRARY | SNU LIBRARY | 10/01/2014 | 750.00 | 658.83 MAL | 10094 | 28/10/2025 | 10/01/2014 | Books | |||||||
| Dewey Decimal Classification | Not For Loan | SNU LIBRARY | SNU LIBRARY | 19/08/2015 | 799.00 | 6 | 658.83 MAL | 18136 | 16/05/2023 | 19/08/2015 | Books | 4 | 02/05/2023 | Reference Book | |||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 19/08/2015 | 799.00 | 2 | 658.83 MAL | 18137 | 08/12/2019 | 19/08/2015 | Books | 06/12/2019 |
