Kellogg on marketing (Record no. 10243)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00804nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140120151009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140120b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126528417 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | to be filled |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Edition number | 2nd |
| Classification number | 658.8 TYB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tybout, Alice M. |
| -- | ; Calder, Bobby J. |
| -- | ; Kotler, Philip. |
| 245 ## - TITLE STATEMENT | |
| Title | Kellogg on marketing |
| Statement of responsibility, etc | / Alice M Tybout; Bobby J Calder; Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi. |
| Name of publisher, distributor, etc | : Wiley India., |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 426 p. |
| Other physical details | : ill. |
| Dimensions | ; 24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Times business series. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Non-focus term | Management. |
| -- | , Marketing. |
| -- | , Business. |
| -- | , BUSINESS & ECONOMICS / Marketing / General. |
| -- | , Times business series. |
| -- | , Tybout, Alice M. |
| -- | , Calder, Bobby J. |
| -- | , Kotler, Philip. |
| -- | , and Kellogg on marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | SNU LIBRARY | SNU LIBRARY | 20/01/2014 | 658.8 TYB | 10350 | 20/01/2014 | 20/01/2014 | Books |
