How to achieve zero-defect marketing (Record no. 13789)

MARC details
000 -LEADER
fixed length control field 00651nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field SNU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140701170010.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140701b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814451236
028 ## - DISTRIBUTOR NAME
Distributor Name HCL
082 ## - DEWEY DECIMAL CLASSIFICATION
Classification number 658.802 MAG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Allan J Magrath
245 ## - TITLE STATEMENT
Title How to achieve zero-defect marketing
Statement of responsibility, etc / Allan J Magrath
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc : AMACOM : Distributed by Quality Resources
Date of publication, distribution, etc , ©1993.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 174 p.
Other physical details : ill.
Dimensions ; 24 cm.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Quality of products.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Kwaliteitscontrole.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Allan J. Magrath.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type HCL Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          SNU LIBRARY SNU LIBRARY 01/07/2014   658.802 MAG H2888 01/07/2014 01/07/2014 HCL Collection

© Copyright Shiv Nadar University 2012. All Rights Reserved.  Disclaimer |  Sitemap
The Shiv Nadar University has been established under U.P. Act No 12 of 2011. Shiv Nadar University is UGC Approved.