The 6 imperatives of marketing (Record no. 13817)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00690nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140701172933.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140701b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780814450420 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | HCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.8 MAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Allan J Magrath |
| 245 ## - TITLE STATEMENT | |
| Title | The 6 imperatives of marketing |
| Remainder of title | : lessons from the world's best companies |
| Statement of responsibility, etc | / Allan J Magrath |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY |
| Name of publisher, distributor, etc | : American Management Association |
| Date of publication, distribution, etc | , ©1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 196 p. |
| Other physical details | : ill. |
| Dimensions | ; 24 cm. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Consumer satisfaction. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Consommateurs -- Satisfaction. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Allan J. Magrath. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | HCL Collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNU LIBRARY | SNU LIBRARY | 01/07/2014 | 658.8 MAG | H2895 | 01/07/2014 | 01/07/2014 | HCL Collection |
