Positioning (Record no. 14945)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00736nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140710232536.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140710b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070533752 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | Global Alliance Book Distributors |
| Distributor address | A-312, Nanad Nikunj Meerut Road, Ghaziabad, U.P. - 201001 |
| bill number | 842 |
| Bill Date | 08/07/2014 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.827 RIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| -- | Trout, Jack |
| 245 ## - TITLE STATEMENT | |
| Title | Positioning |
| Remainder of title | : The Battle for Your Mind |
| Statement of responsibility, etc | / AL Ries and Jack Trout |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Indian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | ; McGraw Hill |
| Date of publication, distribution, etc | , 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 246 p. |
| Dimensions | , 18 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 475.00 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing Management |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Branding |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Management |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | SNU LIBRARY | SNU LIBRARY | 10/07/2014 | 475.00 | 658.827 RIE | 11833 | 10/07/2014 | 10/07/2014 | Books | |||||||
| SNU LIBRARY | SNU LIBRARY | 14/08/2014 | 475.00 | 2 | 658.827 RIE | 12746 | 11/12/2023 | 14/08/2014 | Books | 04/12/2023 | Missing / Written Off |
