How to write a marketing plan (Record no. 15469)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140717093708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140717b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749445546 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | HCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.802 WES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Westwood, John |
| 245 ## - TITLE STATEMENT | |
| Title | How to write a marketing plan |
| Statement of responsibility, etc | / John Westwood |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; Philadelphia |
| Name of publisher, distributor, etc | : Kogan Page |
| Date of publication, distribution, etc | , 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 129 p. |
| Other physical details | : ill. |
| Dimensions | ; 22 cm |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing -- Management |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | John Westwood |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Strategy |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | HCL Collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNU LIBRARY | SNU LIBRARY | 17/07/2014 | 658.802 WES | H9513 | 17/07/2014 | 17/07/2014 | HCL Collection |
