Positioning - The Battle for your Mind (Record no. 16164)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00670nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140723102427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140723b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780446347949 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | HCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 659.1 RIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| -- | Trout, Jack |
| 245 ## - TITLE STATEMENT | |
| Title | Positioning - The Battle for your Mind |
| Remainder of title | : How to be seen and heard in the Overcrowded Marketplace |
| Statement of responsibility, etc | / Al Ries |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Warner Books |
| Date of publication, distribution, etc | 1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 213 p. |
| Dimensions | 18 cm. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Positioning (advertising) |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Al Ries |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Jack Trout |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Positioning - the Battle for your Mind |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | HCL Collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNU LIBRARY | SNU LIBRARY | 23/07/2014 | 1 | 659.1 RIE | H1330 | 07/11/2016 | 09/09/2016 | 23/07/2014 | HCL Collection |
