Making Niche Marketing Work (Record no. 18763)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00934nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140725170553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140725b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070379548 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | HCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.802 LIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Linneman, Robert E. |
| -- | Stanton, John L. |
| 245 ## - TITLE STATEMENT | |
| Title | Making Niche Marketing Work |
| Remainder of title | : How to Grow Bigger by Acting Smaller |
| Statement of responsibility, etc | / Robert E. Linneman |
| 250 ## - EDITION STATEMENT | |
| Edition statement | International edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Singapore |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 1991 |
| 300 x# - PHYSICAL DESCRIPTION | |
| Extent | xii, 260 p. |
| Dimensions | 20 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill Marketing and Advertising series |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | McGraw-Hill Marketing and Advertising series |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Making Niche Marketing Work : how to grow bigger by acting smaller |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | market segmentation |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | market research |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | stanton, john L. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Linneman, Robert E. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Business books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | HCL Collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNU LIBRARY | SNU LIBRARY | 25/07/2014 | 658.802 LIN | H1429 | 25/07/2014 | 25/07/2014 | HCL Collection |
