The psychology of advertising / (Record no. 51464)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01196cam a2200241 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190718110700.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091005s2010 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415442732 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415442737 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 FEN |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fennis, Bob Michaël, |
| 245 14 - TITLE STATEMENT | |
| Title | The psychology of advertising / |
| Statement of responsibility, etc | Bob M. Fennis and Wolfgang Stroebe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hove, East Sussex ; |
| -- | New York : |
| Name of publisher, distributor, etc | Psychology Press, |
| Date of publication, distribution, etc | ©2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 329 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Contents note | Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stroebe, Wolfgang. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 08/08/2019 | 1 | 1 | 659.1019 FEN | 16980 | 18/09/2026 | 21/08/2026 | 08/08/2019 | Books |
