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The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
Material type:
TextPublication details: Hove, East Sussex ; New York : Psychology Press, ©2010.Description: xi, 329 p. : ill. ; 26 cmISBN: - 9780415442732
- 0415442737
- 659.1019 FEN 22
Contents:
Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
| Item type | Current library | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|
Books
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SNU LIBRARY | 659.1019 FEN (Browse shelf(Opens below)) | Available | 16980 |
Total holds: 0
Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
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