Service Marketing (Record no. 61506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00602nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240405145336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240405b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354499296 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | : Donated by Pearson India |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 WIR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ; Lovelock, Christopher. |
| 245 ## - TITLE STATEMENT | |
| Title | Service Marketing |
| Statement of responsibility, etc | /Jochen Wirtz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | , Noida |
| Name of publisher, distributor, etc | : NMIMS Global Access |
| Date of publication, distribution, etc | , 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,305p. |
| Dimensions | : 28cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jochen Wirtz. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNU LIBRARY | SNU LIBRARY | 05/04/2024 | Donated by Pearson India | 0.00 | 658.8 WIR | G3519 | 05/04/2024 | 05/04/2024 | Books |
