Blue ocean strategy :how to create uncontested market space and make the competition irrelevant / W Chan Kim

By: Kim, W Chan Mauborgne, ReneeMaterial type: TextTextPublisher number: :Global Alliance Book Distributors | :A-312, Nanad Nikunj Meerut Road Ghaziabad Publication details: Boston : Harvard Business Review 2005Description: xv, 240 p. 25 cmISBN: 9781591396192Genre/Form: Management | Market segmentation. | Economic Competition. | Strategisch management. | W Chain Kim | Blue ocean Strategy DDC classification: 658.802KIM
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
HCL Collection HCL Collection SNU LIBRARY
658.802 KIM (Browse shelf(Opens below)) Withdrawn H10476
Books Books SNU LIBRARY
658.802 KIM (Browse shelf(Opens below)) Not For Loan 11633
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