18 brand astras : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor

By: Kapoor, JagdeepMaterial type: TextTextPublisher number: HCLPublication details: New Delhi Response Books 2003Description: 134 p. : ill. 20 cmISBN: 9780761996569Genre/Form: Eighteen brand astras | Jagdeep Kapoor | Customer relations. | Brand name products -- Management. | Branding (Marketing)DDC classification: 658.827 KAP
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
HCL Collection HCL Collection SNU LIBRARY
658.827 KAP (Browse shelf(Opens below)) Available H1499
Total holds: 0

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