Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W Chan Kim

By: Kim, W Chan Mauborgne, ReneeMaterial type: TextTextPublisher number: :Brijwasi Book Distributors | :H-87, Lalita park Laxmi Nagar Delhi 110092Publication details: Boston : Harvard Business Review 2015Description: xxviii, 287 p. 25 cmISBN: 9781625274496Genre/Form: Management | Market segmentation. | Economic Competition. | Strategic management. | W Chain Kim | Blue Ocean Strategy DDC classification: 658.802 KIM
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Item type Current library Call number Status Date due Barcode Item holds
Books Books SNU LIBRARY
658.802 KIM (Browse shelf(Opens below)) Available 20728
Books Books SNU LIBRARY
658.802 KIM (Browse shelf(Opens below)) Available 18456
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