Brand Positioning :Strategies for Competitive Advantage / Subroto Sengupta

By: Sengupta, SubrotoMaterial type: TextTextPublisher number: :Variety Books Publishers Distributors | :B-10, Street No 2 West Vinod Nagar Delhi -92Publication details: New Delhi :Tata McGraw-Hill, ©2005Edition: 2nd edDescription: xiv, 297p. 24cmISBN: 9780070581593Genre/Form: Management | Product management -- India. | Marketing -- India. | Advertising -- Brand name products. | Subroto Sengupta | and Brand positioning : strategies for competitive advantageDDC classification: 658.827 SEN
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658.827 SEN (Browse shelf(Opens below)) Available 22583
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658.827 RIC Momentum 658.827 RIE Positioning 658.827 RIE Positioning 658.827 SEN Brand Positioning 658.827 SOL X 658.827 TOM Behavioral Branding 658.83 AAK Marketing research /

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