E-business & e-commerce for managers /Harvey M Deitel.

By: Harvey M Deitel ; Paul J DeitelContributor(s): Harvey M DeitelMaterial type: TextTextPublisher number: Variety Books Publishers Distributors | 2/22, Ansari Road, New DelhiPublication details: Upper Saddle River, N.J. : Prentice Hall , 2000Description: xxxvii, 794 pages : illustrations ; 24 cmISSN: 9788131760680Genre/Form: E-commerce.DDC classification: 658.84 DEI
Contents:
Introduction: Transitioning to the Web -- History of the Internet -- History of the World Wide Web -- Internet and World Wide Web Development -- e-Business and e-Commerce Overview -- Tour of the Book -- Internet and World Wide Web Resources -- Constructing an e-Business -- e-Business Models -- Storefront Model -- Shopping-Cart Technology -- Online Shopping Malls -- Auction Model -- Portal Model -- Dynamic-Pricing Models -- Name-Your-Price Model -- Comparison-Pricing Model -- Demand-Sensitive Pricing Model -- Bartering Model -- Rebates -- Offering Free Products and Services -- B2B E-Commerce and EDI -- Click-and-Mortar Businesses -- Internet and World Wide Web Resources -- Building an e-Business: Design, Development and Management -- Generating e-Business Ideas -- Growth of e-Business: Evaluating Risk -- Finding Funding and Going Public -- Putting Your Plan Into Action -- Choosing a Domain Name -- Supply-Chain Management: Distributors, Vendors and Shipment Providers61 -- Web-Site Hosting -- Web Design -- Enhancing the User Experience -- Protecting Your e-Business -- Streaming Media: How Much Is Too Much? -- Preparing for New Technologies -- e-Business Solutions -- End-to-End e-Business Solutions -- Other e-Business Solutions -- Maintaining and Monitoring Your Web Site -- e-Commerce Consulting -- Internet and World Wide Web Resources -- Online Monetary Transactions -- Credit-Card Transactions -- Anatomy of an Online Credit-Card Transaction -- Credit-Card Transaction Enablers -- Online Credit-Card Fraud -- Digital Currency.
Summary: e-Business & e-Commerce for Managers is an overview of building and managing an e-business. This text explores topics such as the decision to bring a business online, choosing a business model, accepting payment, marketing strategies and security, and other issues.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books SNU LIBRARY
658.84 DEI (Browse shelf(Opens below)) Not For Loan 25116
Books Books SNU LIBRARY
658.84 DEI (Browse shelf(Opens below)) Available 25117
Total holds: 0

Introduction: Transitioning to the Web --
History of the Internet --
History of the World Wide Web --
Internet and World Wide Web Development --
e-Business and e-Commerce Overview --
Tour of the Book --
Internet and World Wide Web Resources --
Constructing an e-Business --
e-Business Models --
Storefront Model --
Shopping-Cart Technology --
Online Shopping Malls --
Auction Model --
Portal Model --
Dynamic-Pricing Models --
Name-Your-Price Model --
Comparison-Pricing Model --
Demand-Sensitive Pricing Model --
Bartering Model --
Rebates --
Offering Free Products and Services --
B2B E-Commerce and EDI --
Click-and-Mortar Businesses --
Internet and World Wide Web Resources --
Building an e-Business: Design, Development and Management --
Generating e-Business Ideas --
Growth of e-Business: Evaluating Risk --
Finding Funding and Going Public --
Putting Your Plan Into Action --
Choosing a Domain Name --
Supply-Chain Management: Distributors, Vendors and Shipment Providers61 --
Web-Site Hosting --
Web Design --
Enhancing the User Experience --
Protecting Your e-Business --
Streaming Media: How Much Is Too Much? --
Preparing for New Technologies --
e-Business Solutions --
End-to-End e-Business Solutions --
Other e-Business Solutions --
Maintaining and Monitoring Your Web Site --
e-Commerce Consulting --
Internet and World Wide Web Resources --
Online Monetary Transactions --
Credit-Card Transactions --
Anatomy of an Online Credit-Card Transaction --
Credit-Card Transaction Enablers --
Online Credit-Card Fraud --
Digital Currency.

e-Business & e-Commerce for Managers is an overview of building and managing an e-business. This text explores topics such as the decision to bring a business online, choosing a business model, accepting payment, marketing strategies and security, and other issues.

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