E-business & e-commerce for managers /Harvey M Deitel.
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658.84 BEL You have 3 minutes! | 658.84 BLU Building business Web sites | 658.84 DEI E-business & e-commerce for managers | 658.84 DEI E-business & e-commerce for managers | 658.84 DRA Three clicks away | 658.84 DRA Three clicks away | 658.84 ELS EBusiness |
Introduction: Transitioning to the Web --
History of the Internet --
History of the World Wide Web --
Internet and World Wide Web Development --
e-Business and e-Commerce Overview --
Tour of the Book --
Internet and World Wide Web Resources --
Constructing an e-Business --
e-Business Models --
Storefront Model --
Shopping-Cart Technology --
Online Shopping Malls --
Auction Model --
Portal Model --
Dynamic-Pricing Models --
Name-Your-Price Model --
Comparison-Pricing Model --
Demand-Sensitive Pricing Model --
Bartering Model --
Rebates --
Offering Free Products and Services --
B2B E-Commerce and EDI --
Click-and-Mortar Businesses --
Internet and World Wide Web Resources --
Building an e-Business: Design, Development and Management --
Generating e-Business Ideas --
Growth of e-Business: Evaluating Risk --
Finding Funding and Going Public --
Putting Your Plan Into Action --
Choosing a Domain Name --
Supply-Chain Management: Distributors, Vendors and Shipment Providers61 --
Web-Site Hosting --
Web Design --
Enhancing the User Experience --
Protecting Your e-Business --
Streaming Media: How Much Is Too Much? --
Preparing for New Technologies --
e-Business Solutions --
End-to-End e-Business Solutions --
Other e-Business Solutions --
Maintaining and Monitoring Your Web Site --
e-Commerce Consulting --
Internet and World Wide Web Resources --
Online Monetary Transactions --
Credit-Card Transactions --
Anatomy of an Online Credit-Card Transaction --
Credit-Card Transaction Enablers --
Online Credit-Card Fraud --
Digital Currency.
e-Business & e-Commerce for Managers is an overview of building and managing an e-business. This text explores topics such as the decision to bring a business online, choosing a business model, accepting payment, marketing strategies and security, and other issues.
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