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McDonaldization revisited : critical essays on consumer culture /Mark Alfino; John S Caputo; Robin Wynyard

By: Mark Alfino ; John S Caputo ; Robin WynyardContributor(s): Mark Alfino; John S Caputo; Robin WynyardMaterial type: Text

TextPublisher number: Atlantic Publishers & Distributors (P)Ltd. | ;7/22,Ansari Road,Darya Ganj,New Delhi-110002Publication details: Westport, Conn. : Praeger , 1998Description: xxvi, 201 pages ; 24 cmISBN: 9780275961046Subject(s): Social SciencesGenre/Form: Social structureDDC classification: 306.0973 ALF

Contents:

Foreword : McDonaldization and its discontents : Ritzer and his critics / Douglas Kellner -- Nostalgia and mass culture : McDonaldization and cultural elitism / Martin Parker -- It may be a polar night of icy darkness, but feminists are building a fire / Jane A. Rinehart -- The rhetoric of McDonaldization : a social semiotic perspective / John S. Caputo -- McDonaldization and the global sports store : constructing consumer meanings in a rationalized society / Steven Miles -- A sociology of rib joints / Philip D. Holley and David E. Wright, Jr. -- Old wine in new bottles : critical limitations of the McDonaldization thesis : the case of hospitality services / Roy C. Wood -- McDonaldization and consumer choice in the future : an illusion or the next marketing revolution? / Stephen Taylor, Sheena Smith, and Phil Lyon -- The McCommidification of society : rationalization and critical theory / Thomas M. Jeannot -- Missing the cultural basis of irrationality in the McDonaldization of society / Ngure wa Mwachofi -- The bunless burger / Robin Wynyard -- Postmodern hamburgers : taking a postmodern attitude toward McDonald's / Mark Alfino.

Summary: This study examines the thesis of George Ritzer's book, "The McDonaldization of Society". It analyzes the premise of "McDonaldization" to provide theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism and postmodernism.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	SNU LIBRARY	306.0973 ALF (Browse shelf(Opens below))	Available		25334

Total holds: 0

Foreword : McDonaldization and its discontents : Ritzer and his critics / Douglas Kellner --
Nostalgia and mass culture : McDonaldization and cultural elitism / Martin Parker --
It may be a polar night of icy darkness, but feminists are building a fire / Jane A. Rinehart --
The rhetoric of McDonaldization : a social semiotic perspective / John S. Caputo --
McDonaldization and the global sports store : constructing consumer meanings in a rationalized society / Steven Miles --
A sociology of rib joints / Philip D. Holley and David E. Wright, Jr. --
Old wine in new bottles : critical limitations of the McDonaldization thesis : the case of hospitality services / Roy C. Wood --
McDonaldization and consumer choice in the future : an illusion or the next marketing revolution? / Stephen Taylor, Sheena Smith, and Phil Lyon --
The McCommidification of society : rationalization and critical theory / Thomas M. Jeannot --
Missing the cultural basis of irrationality in the McDonaldization of society / Ngure wa Mwachofi --
The bunless burger / Robin Wynyard --
Postmodern hamburgers : taking a postmodern attitude toward McDonald's / Mark Alfino.

This study examines the thesis of George Ritzer's book, "The McDonaldization of Society". It analyzes the premise of "McDonaldization" to provide theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism and postmodernism.

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