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Research Methods for Business Students / M N K Saunders

By: Saunders, Mark. N. K Lewis, Philip Thornhill, AdrianContributor(s): Saunders, M. N. K | Lewis, Philip | Thornhill, AdrianMaterial type: Text

TextPublisher number: :Zafaa Books & Distributors | :313/56F 49A, Anand Nagar Inderlok Delhi 110035Publication details: Harlow, Essex, England :Pearson Education Limited, 2016Description: xxvi, 741 pages 24cmISBN: 9781292208787Subject(s): Management | Management and auxiliary services | Business -- Research | Business -- Research | Economisch onderzoek | Onderzoeksmethoden | Business -- Research -- Data processing | Business -- ResearchDDC classification: 650.072 SAU

Contents:

Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

Summary: This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	SNU LIBRARY	650.072 SAU (Browse shelf(Opens below))	Not For Loan		28073

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Preface --
Contributors --
Publisher's acknowledgements --
Business and management research, reflective diaries and the purpose of this book --
Formulating and clarifying the research topic --
Critically reviewing the literature --
Understanding research philosophies and approaches to reasoning --
Formulating the research design --
Negotiating access and research ethics --
Selecting samples --
Using secondary data --
Collecting primary data through observation --
Collecting primary data using semi-structured, in-depth and group interviews --
Collecting primary data using questionnaires --
Analysing quantitative data --
Analysing qualitative data --
Writing and presenting your project report --
Bibliography --
Appendices --
Glossary --
Index.

This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.

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