Design Thinking for New Business Contexts : A Critical Analysis through Theory and Practice. / Yujia Huang.
Material type:
TextPublisher number: : Amazon.In | : Repro Books, Village Malpura, Tehsil- Dharuhera, Rewari, Haryana.Publication details: , Basingstoke : Palgrave Macmillan , 2022Description: xi,210p. : 24cmISBN: 9783030942052Subject(s): Nouvelles entreprises | Creative ability | Creative ability in business | New business enterprisesDDC classification: 658.421 HUA Summary: This textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it articulates that design thinking is vital to establishing dynamic interdisciplinary thinking models that lead to organizational innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational philosophy as opposed to a simple problem-solving tool.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Design Books
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SNU LIBRARY | 658.421 HUA (Browse shelf(Opens below)) | Checked out to Vikash Kumar (20500361) | 17/06/2023 00:00 | DES014 |
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| 658.421 GOR Entrepreneurship 101 | 658.421 HIS Entrepreneurship | 658.421 HIS Entrepreneurship | 658.421 HUA Design Thinking for New Business Contexts : A Critical Analysis through Theory and Practice. | 658.421 PRA Farming Futures : Reimagining Producer Organisations in India. | 658.421 PRA Farming Futures : Reimagining Producer Organisations in India. | 658.4210 ROY Entrepreneurship |
This textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it articulates that design thinking is vital to establishing dynamic interdisciplinary thinking models that lead to organizational innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational philosophy as opposed to a simple problem-solving tool.
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