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Marketing Ethics / George G. Brenkert.

By: Brenkert, George GContributor(s): George G. BrenkertMaterial type: Text

TextPublisher number: : Zafaa Books & Distributors | : 313/56F,49A, Anand Nagar, Inderlok, Delhi.Publication details: ,Australia : Blackwell Publishing ,2008Description: xii,256p. ;24cmISBN: 9780631214236Subject(s): Marketing | Marketing Policy | Marketing StandardDDC classification: 174.9381 BRE Summary: Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	SNU LIBRARY	174.9381 BRE (Browse shelf(Opens below))	Not For Loan		29484

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Previous	174.93 FAS Humanitarian reason.	174.9301 MES Embedding ethics	174.9301 WAK Anthropology goes to war :	174.9381 BRE Marketing Ethics	174.962 DAV Thinking Like an Engineer	176 SAR Lurking /	177.62 EME Friendship	Next

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.

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