Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Keller
Material type:
TextPublication details: Harlow : Pearson Education, Limited, 2019Edition: 5 ed. Global EditionDescription: i, 621 pISBN: 9781292314990Subject(s): Brand name products-Management | Kevin KellerDDC classification: 658.827 KEL Online resources: Click here to access online
| Item type | Current library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Electronic Resources (E-Books)
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SNU LIBRARY Reference | 658.827 KEL (Browse shelf(Opens below)) | Link to resource | Not For Loan | eBook | ER147 |
Total holds: 0
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| 658.56 BAK Product Strategy and Management / | 658.8 KOT Marketing Management / | 658.8 KOT Marketing Management : Global Edition / | 658.827 KEL Strategic Brand Management : Building, Measuring, and Managing Brand Equity / | 658.83 NAR Marketing Research : Text and Cases / | 720.47 KUB Handbook of green building design and construction : | 720.47 KUB LEED practices, certification, and accreditation handbook / |
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