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21.
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How customers think : essential insights into the mind of the market / Gerald Zaltman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Brijwasi Book Distributors New Delhi
Publication details: Boston, Mass. : Harvard Business School Press, ©2003
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.834 ZAL.

22.
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Marketing Management Indian Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson India
Availability: Items available for loan: SNU LIBRARY (3)Call number: 658.8 GUP, ... Not available: SNU LIBRARY: Checked out (1).


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